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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Funnel optimization

• By Mark Pekel

Email Subject Line Strategies and Best Practices to Maximize Subscriber Engagement

Email subject lines are a critical inflection point for an email’s success. If your subject line captures subscribers’ attention, you get a chance to…

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33 min read

Funnel optimization

• By Mark Pekel

Email Call-To-Action Examples: A Guide to the Click Now

Is your call to action such a big deal? Because an effective email marketing campaign should motivate your subscribers to act from copy and…

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26 min read

Email Marketing Tools

• By Mark Pekel

Email Marketing Tools: The Best Stack in 2022

It’s that time of year when we review the best email marketing tools to work with. If you’re up for the challenge of upgrading…

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34 min read

Funnel optimization

• By Mark Pekel

Double Opt-In, or How to Create Loyal Customers via Small Initial Commitments

A list populated with double opt-ins is every email marketer’s dream. Customers coming this way are willing to commit and are more likely to…

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16 min read

Multichannel

• By Mark Pekel

How to Combine SMS Marketing and Email (And Rock Your Customers’ Socks Off)

The best songs written linger long after the bands who wrote them disband. Their formula is the right combo of instruments, amplification, and inspiration….

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25 min read

Email experts

• By Mark Pekel

Black Friday and Cyber Monday: 15 Email Marketing Experts Explain Their Strategies

Nowadays, we conduct our Black Friday and Cyber Monday shopping sprees mainly from the comfort of our couch. Sure, we can search for deals,…

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28 min read

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The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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