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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release AI email revolution Email marketing strategy

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Multichannel

• By Mark Pekel

Cross-Channel Marketing: Orchestrating Seamless Customer Experiences to Maximize Brand Performance

Consumers are encountering and interacting with businesses across an increasing number of channels every year. Consumer expectations about how brands use those channels to…

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24 min read

Multichannel

• By Mark Pekel

What Is Multi-Touch Attribution and How to Use It to Uncover the Secrets Behind Why Your Customers Buy

Today’s buyers travel along diverse and complex paths to reach the end of their journey and become your customers. Which routes get them there…

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22 min read

Multichannel

• By Mark Pekel

How to Combine SMS Marketing and Email (And Rock Your Customers’ Socks Off)

The best songs written linger long after the bands who wrote them disband. Their formula is the right combo of instruments, amplification, and inspiration….

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25 min read

Multichannel

• By Sharon Beilis

Should You Go for SMS or Email Marketing Campaigns?

Both email and SMS provide targeted, personalized communication, delivered instantly and directly to customers’ mobile devices.   Many campaigns are still single channel focused…

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2 min read

Multichannel

• By Our friends from MessageMedia

The Benefits of SMS for Email Marketers

When it comes to personalized, targeted marketing, email is still a major channel of communication. Using your customers’ inboxes, you can steadily build a…

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2 min read

Multichannel

• By Sharon Beilis

Enhance Email Marketing With SMS Communication

The integration comes as a natural one for Ongage, who has made it their mission to simplify the daily tasks of marketers while simultaneously…

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1 min read

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