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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Consumer Behavior

• By Mark Pekel

63 Christmas Newsletters That Will Spark Subscriber Engagement

Sending Christmas newsletters is a long-standing tradition and one email marketers love. It’s one of those once-in-a-year opportunities where you can engage and reactivate…

Read more

34 min read

Email personalization

• By Mark Pekel

What Is Dynamic Email Content? Plus, How to Apply It for Scale

Almost all the emails you’re getting are personalized to a certain degree, but those that use dynamic email content are usually the most impressive…

Read more

22 min read

Funnel optimization

• By Mark Pekel

29 Newsletter Examples and How They Activate Subscribers

Email newsletters connect, inform and convert your subscribers to so much more–but first, they have to get and keep your subscribers’ attention. This article…

Read more

21 min read

Email automation

• By Mark Pekel

Inspiring Email Automation Examples to Convert Subscribers

Email automation drives engagement and sales in companies of all sizes. But not every interaction leads to a conversion. If you want to learn…

Read more

23 min read

Email marketing best practices

• By Mark Pekel

24 Examples of Re-Engagement Email Campaigns to Help You Pull Rabbits Out of Your Hat!

Go through these re-engagement email examples, and join me as I dive deep into the analysis of relationships that have gone stale and inevitable…

Read more

25 min read

Funnel optimization

• By Mark Pekel

How to Level Up Your Email Copywriting Skills – A Step-By-Step Guide

My D&D dungeon master had unworldly email copywriting skills. I discovered them during a period when we couldn’t meet as a group. He leveraged…

Read more

32 min read

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The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

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