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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Email marketing best practices

• By Mark Pekel

7 Steps to Ace Your Email Marketing Audits for Success in 2023 and Beyond

The beginning of a new year means fresh starts. It involves examining your overarching strategy and allocating budgets to various departments. Your email operation…

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23 min read

Segmentation

• By Mark Pekel

Who Should Be Involved in Creating Your Buyer Personas and Why Do You Need Them

Buyer personas help your team visualize your ideal customer and understand the real people behind your KPIs. How can you develop buyer personas that…

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28 min read

Email marketing strategy

• By Mark Pekel

100+ Valentine’s Day Emails, Subject Lines, & Best Practices to Inspire Your ❤️️ Day Campaigns

Valentine’s Day is an opportunity for brands to capture gift and self-treat sales and show their customers they care. How can you use Valentine’s…

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33 min read

Deliverability

• By Mark Pekel

13 Tips on How to Stop Your Emails From Going to Spam

Email marketing is an incredibly effective tool for communicating your brand’s value to your ideal customers at scale. But email marketing is only effective…

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11 min read

Deliverability

• By Mark Pekel

Why Are My Emails Going to Spam? Email Marketing Strategies to Land in the Inbox

Sometimes, marketing emails land in the inbox. Other times, they disappear into the void of the spam folder. But why? Why are your emails…

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26 min read

Deliverability

• By Mark Pekel

Email Blacklist: How to Keep Your IP off These (Not) Wanted Lists

Email blacklists (aka email blocklists) publicly name the internet’s most notorious spammers. Domains that land on one can find themselves locked out of inboxes…

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19 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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