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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Consumer Behavior

• By Mark Pekel

How to Use Product Recommendation Emails to Increase Conversions and Revenue

Product recommendations are a standard feature on most ecommerce websites where they help visitors find what they want and discover new items to purchase….

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21 min read

Funnel optimization

• By Mark Pekel

What Is Email Retargeting and How to Use It to Increase Revenue and Growth

Seismic shifts triggered by consumer privacy regulations are changing the way brands approach audience targeting (and retargeting). With all these changes afoot, what’s a…

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26 min read

Multichannel

• By Mark Pekel

What Is Multi-Touch Attribution and How to Use It to Uncover the Secrets Behind Why Your Customers Buy

Today’s buyers travel along diverse and complex paths to reach the end of their journey and become your customers. Which routes get them there…

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22 min read

Email marketing best practices

• By Mark Pekel

The Ultimate Email Marketing Checklist for Smooth Sending In 2023

Email marketing gives you the power to reach hundreds of thousands of subscribers with targeted messages in just a few clicks. That’s awesome! Well,…

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21 min read

Funnel optimization

• By Mark Pekel

Video Email Marketing: You Can Do That?! Yes, Here’s How (And Why) To Use Videos in Email

Email marketing has come a long way since those first plain text messages made their way across the digital expanse. Today, brands create custom…

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30 min read

Email automation

• By Mark Pekel

How to Craft Onboarding Emails that Support Customer Adoption and Build Brand Loyalty

A powerful acquisition process is an excellent start toward growing your business, but it isn’t enough to ensure long-term success. That’s why growth marketing…

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23 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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