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Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Email marketing best practices

• By Melissa Pekel

The Ultimate Guide to Subscriber-Pleasing Email Preference Centers

You can’t please all the people all the time. However, you can please more of them more of the time with a preference center….

Read more

21 min read

Consumer Behavior

• By Melissa Pekel

Add Some Bounce to Your Spring Marketing Campaigns With Inspiration From These Easter Email Examples

The seasons–especially the holiday shopping seasons—govern the life of many email marketers. As New Year’s promotions and Valentine’s Day gift-giving fades, you’re looking for…

Read more

16 min read

Funnel optimization

• By Melissa Pekel

Newsletter Advertising and Ads in Email: Is This Trending Marketing Method Right for Your Brand?

Email marketing enables brands to send targeted, relevant communications at scale. Email advertising, such as newsletter sponsorships, programmatic email ads, or other paid placements,…

Read more

19 min read

Email hygiene

• By Melissa Pekel

How to Stop Spam Bots From Invading Your Email Subscription Forms

You can do everything the right way. Set up an amazing infrastructure, write incredible copy, and still, your entire operation may come to a…

Read more

18 min read

Email analytics

• By Melissa Pekel

Email Marketing KPIs and How You Can Use Them to Achieve Excellence

Key performance indicators (KPIs) are a special kind of metric that tells us if we’re headed toward the thrill of victory or at risk…

Read more

36 min read

Email marketing best practices

• By Melissa Pekel

Email Marketing Optimization Tips to Increase Conversions and Expand Reach

Can your email marketing performance be improved? Yes. There’s always room for improvement! Email marketing optimization is the process you use to discover performance-boosting…

Read more

25 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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