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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Funnel optimization

• By Mark Pekel

How to Use Abandoned Cart Email Templates to Recover Missed Sales and Boost Your Revenue

Abandoned cart email flows target website visitors who have signaled high purchase intent and even shown you the products that interest them by placing…

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13 min read

Email marketing best practices

• By Mark Pekel

Ultimate Guide to Setting Up Scalable Email Marketing Operations for Small Business

With email marketing’s consistent returns, starting an email marketing program is an easy decision to make. The path to scale your small business’s email…

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37 min read

Funnel optimization

• By Mark Pekel

Preventing Customer Loss with Accurate and Impactful Churn analysis

Losing customers never stops being a downer. You put much effort and resources into conversions, only to see them go. While churn can’t be…

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5 min read

Email marketing best practices

• By Mark Pekel

Ready, Email, Action! Your Ultimate Guide to Animated Gifs in Email

Billions of emails travel across the world’s digital highways every day. Are animated GIFs your ticket to getting your piece of the action in…

Read more

27 min read

Email marketing best practices

• By Mark Pekel

Best Fonts for Newsletters: How to Select Safe and Converting Fonts for Your Email Campaigns

The fonts you select for your email templates affect the readability and appearance of your newsletters, transactional messages, and blast campaigns. What are the…

Read more

27 min read

Email hygiene

• By Mark Pekel

Email List Management Best Practices: Your 2023 Guide to Maintaining a Healthy Email List

At the center of every successful email marketing program is its email list. Who you send your messages to matters. Managing your email lists…

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26 min read

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The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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